The term "Taco Tuesday" is used in homes, school cafeterias and restaurants throughout the country. Therefore, some people have considered basketball superstar LeBron James' recent move to trademark it to be somewhat audacious.
The trademark request was filed last month by LBJ Trademarks LLC to protect the term's use in a variety of forums, including online marketing, social media, "downloadable audio/visual works," podcasts and "entertainment services." However, his representatives say the move is not what it seems. A spokesman for the Los Angeles Laker says, "The filing was to protect the company from potential lawsuits should we decide to pursue any ideas, nothing of which is in development…."It has nothing to do with stopping others from using the term."